Union Square Dental

1.20 /5 (5 reviews)
Verified Reviews

About

Union Square Dental, nestled in the vibrant heart of Manhattan's Flatiron District at 29 West 19th Street Suite 1, New York, NY 10011, stands as a beacon of comprehensive, patient-centered dental care for adults and children alike. Owned and led by the widely recognized cosmetic dentist Lana Rozenberg, DDS, this family-oriented practice has cultivated a stellar reputation for reliability, accessibility, and excellence in the competitive New York City dental landscape. While specific founding dates remain undisclosed in available records, the practice's longevity is evident from patient testimonials spanning over 15 years, underscoring its deep roots in the community and commitment to long-term oral health partnerships.[1][3][4][6]

The mission of Union Square Dental is refreshingly straightforward yet profoundly impactful: to remove every barrier to quality dental care, ensuring that every patient—whether a nervous first-timer, a busy professional, or a family seeking pediatric expertise—receives personalized, effective treatment without the hassle of external referrals or lengthy waits. This ethos is embodied in their accommodating environment, where same-day and emergency appointments are readily available, most insurance plans are accepted, and affordable programs are tailored for new patients who may have delayed routine care. The practice's strategic location in the Flatiron District enhances its appeal, offering a convenient oasis amid the hustle of city life, with extended hours from Monday to Friday (9:00 AM to 6:00 PM), every other Saturday, and a welcoming team ready to serve.[1][4][5][6]

At the core of Union Square Dental's services is a full spectrum of general, cosmetic, and specialized dentistry, delivered by an elite team of in-house experts. Led by Lana Rozenberg, DDS, whose cosmetic prowess is celebrated across the city, the practice features specialists such as endodontists for root canals, pediatric dentists for young smiles, and laser and cosmetic experts for aesthetic enhancements. General dentist Yuliya Kanatova, DDS, brings over a decade of experience, having graduated with honors from New York University College of Dentistry, and is praised for her compassionate approach and meticulous restorative work. Dr. Michael Behrouzian complements the team with his General Practice Residency from NYU Langone Health and Doctor of Dental Surgery, focusing on high-quality comprehensive care while pursuing personal passions like Brazilian Jiu-Jitsu.[2][4][6][8]

What truly sets Union Square Dental apart is its unique value proposition: a one-stop dental hub that prioritizes patient empowerment and comfort. Unlike fragmented practices requiring multiple referrals, Union Square handles diverse needs internally—from routine exams and cleanings to complex procedures like root canals, crowns, sedation dentistry for anxiety-prone patients, and advanced cosmetic transformations. Patients rave about the team's diligence, with reviews highlighting pain-free root canals, superior crown quality admired by other dentists, and a refreshing honesty that avoids unnecessary upsells. The practice's patient-first philosophy shines through in their willingness to listen, presenting multiple treatment options tailored to aesthetic goals, budgets, effectiveness, and personal preferences. Testimonials affirm this, noting punctuality rare in NYC, thoroughness, and exceptional customer service over 10-15 years.[2][3][4][6]

Expertise is the cornerstone here, with each provider's specialized skill set ensuring consistent, top-tier outcomes. Dr. Kanatova's membership in the Leading Physicians of the World reflects her standing among peers, while the collective team's pain management solutions and sedation options make dentistry approachable for all. This multi-disciplinary setup not only streamlines care but elevates it, fostering trust and loyalty—patients return for decades, calling it 'hands down the best dentist in the city.'[2][3][6][8]

In a city overflowing with dental options, Union Square Dental distinguishes itself through genuine accessibility, in-house specialization, and an unwavering focus on smiles that last. Whether restoring function, enhancing beauty, or nurturing young teeth, they deliver transformative care with warmth and precision. For New Yorkers seeking a dentist who truly listens and delivers, Union Square Dental is more than a practice—it's a lifelong partner in oral health. Schedule your visit today at (212) 675-7877 and experience the difference.[1][4] (Word count: 612)

Additional Details

Specialization: General, cosmetic, pediatric dentistry, endodontics, and laser treatments
Education & Certifications: Yuliya Kanatova, DDS: Graduated with honors from New York University College of Dentistry; General Practice Residency from NYU Langone Health (Dr. Behrouzian); Doctor of Dental Surgery (Dr. Behrouzian)
Professional Memberships: Leading Physicians of the World (Yuliya Kanatova, DDS)
Services Offered: Routine exams and cleanings, restorative dentistry, root canals, crowns, cosmetic dentistry, pediatric dentistry, sedation dentistry, emergency appointments, laser treatments
Pricing & Insurance: Accepts most insurances including Aetna, BlueCross BlueShield, Cigna, Delta Dental, Emblem Health; affordable programs for new patients

Contact Information

📍 29 W 19th St #1, New York, NY 10011, USA
🏢 New York

Location

Customer Reviews

Aaron Surgeon
September 3, 2025

I've been going to this dental office since I moved to NYC over 15 years ago and have since discovered it's time for a change. I was scheduled for an appointment, sent in my insurance information via text which is how I confirm the appointment. I requested repeatedly for acknowledgement of my text with my updated insurance and to confirm the appointment. With no reply I called to confirm and received confirmation. On the day of my appointment I cancel other pending meetings to arrive and the receptionist tells me my appointment was for a later date. I whip out my phone to share the correspondence which confirmed my appointment and all the times I'd asked for confirmation with no reply. Ultimately they saw me but my appointment was rushed, not to my liking and very unprofessional. They are dated in their approach to dentistry, charging $75 for fluoride treatments which other offices offer for free. And at all of my previous appointments they would at least give a tooth brunch and floss but not this visit. Simply a quick you look great, let's schedule your next appointment. I'd always felt like they were trying to up sell me on treatments and having been to other offices I can say I was correct and also that more modern dental offices don't require that dumb plastic object to go in your mouth for an x-ray. New offices are using panoramic or cephalometric X-ray. Consider your options as I will for my next visit. Thank you Union Sq dental for pushing me to see how dentistry has evolved! x

Laura Staugaitis
December 24, 2025

Beware the constant upselling. On my first visit they frightened me into buying 4 sets of Invisalign to wear as anti-grinding guards — saying it would be less costly than when I inevitably crack my teeth from grinding — and I later learned from friends that you can just wear one pair for years and years (they told me each set would only last a year or two). They made $1,400 off me on my first visit. Today they tried to tell me my gums were infected and that I needed antibiotics that they use for post surgery tooth pulls — bear in mind I floss and brush daily and havd gotten an “A+” from dentists my whole life. I have never had any issues with my teeth or gum health. I asked how much and she said it’s $90. This time I knew to ask about insurance coverage, and declined. She also tried to upsell me on a fluoride treatment that wouldn’t be covered by insurance. Unfortunately this is the only dentist within an hour that takes my awful insurance. Based on my experience I will probably just pay out of pocket to see my old dentist (from a different insurance era) in my neighborhood.

Brooke Moyse
January 18, 2026

This place is the worst. You are left with an aggressive hygienist who spends 30 minutes shaming you about your terrible oral hygiene in order to get you to purchase another product. Then wait up to 39 minutes for the dentist to come in and spend two minutes to say everything is fine. On my last visit the hygienist really ripped up my gums and I’m still recovering 5 days later. Will be searching for another dentist for next time.

Nazgul Tulkibekkyzy
November 17, 2025

Very disappointing experience today. I had an 11:00 am appointment and arrived at 11:05 after traveling almost an hour and paying for a babysitter. The receptionist, Mercedes, insisted I pay the $205 (after insurance) upfront before they even touched my teeth and sent a link to my husband to pay. While we were handling the payment, my dentist took another patient, and I left around 11:30 with no treatment. I felt treated like a problem, not a patient — they clearly prioritized money over my health and time. If you don’t value me as a patient, I don’t want to stay, and I won’t be returning.

Janina S.
October 4, 2024

PLEASE READ IF YOU VALUE TOUR TEETH, INTEGRAL SERVICE, AND AVOIDING SCAMS! TAKE A LOOK AT THE PHOTOS TO LITERALLY SEE HOW THEY ADJUSTED THE PRICING AFTER THEY DISCOVERED THEY CHARGED ME FOR A PROCEDURE THAT WAS 100% COVERED IN ORDER TO AVOID REFUNDING WHAT WAS RIGHTFULLY OWED TO ME. This dental office was by far a nightmare come to life! Not only did they scam me and my insurance, they habitually tried to gaslight me into convincing me that I was wrong. All of the secretaries except for Jill- who often wear a baseball cap, participated in trying to get me to believe that my insurance didn’t cover a filling, despite being told time and time again by several of my insurance advocates that this was false. The secretary who wears glasses even printed out a document from 2020 allegedly describing my current coverage in 2024 which has since been exponentially updated to include a slew of new covered procedures. Low & behold after my 4th visit and millionth time going back and forth, they discovered the filling was covered and I rightfully so, requested a refund. They then adjusted the price of a different procedure (see photos) to make up for the refund they were required to give me. Shame on them! And I am considering pursuing legal action because they’re likely getting over on so many other hardworking individuals. Let’s talk service. I saw doctor Kanatova, who appears kind and competent. She was never disrespectful and explained the procedures I needed and truthfully there were no complaints when she did the filling and half mouth deep cleaning. It was the after care that alarmed me. My filling didn’t cure the problem it seems. I continuously went back to get service on the side she worked on because I couldn’t chew on it without it hurting. She took additional X-rays, flossed it, nothing appeared to be wrong with the filling nor could she determine what was wrong and decided she’d refer me to a root canal specialist even after claiming the filling was not touching the nerve of the tooth. Needless to say, I’m not even sure where to go from here. I have a improperly done filling that causes pain, I’m out of $137 dollars after they likely falsely adjusted the payment, and I hope that you made it to the end of this review because I’d hate for this to happen to YOU. BEWARE! But if you find yourself HAVING TO come here, ASK QUESTIONS, BE MINDFUL, AND DO NOT LET THEM GET OVER ON YOU! Shame on this entire establishment.