About
Herald Square Dental & The Denture Center, located at 224 W 35th Street, 16th Floor, New York, NY 10001, stands as a cornerstone of comprehensive dental care in the heart of Midtown Manhattan's bustling Herald Square area. Established with a legacy dating back to at least 1977, this esteemed practice has been a top provider of dental implants in Manhattan, replacing missing teeth and crafting comfortable, natural-looking smiles for generations of patients.[4] Originally operating under Herald Square Dental, the practice has evolved into Herald Square Dental & The Denture Center, now affiliated with The Smilist Dental network, which has expanded its reach while preserving the core commitment to exceptional oral health services under one roof.[1][2][3] Nestled conveniently near Penn Station, the office serves the diverse needs of professionals, families, and visitors in Midtown, Herald Square, and beyond, offering a welcoming environment equipped for everything from routine check-ups to advanced restorative procedures.
The mission of Herald Square Dental & The Denture Center is rooted in delivering precision dental care that prioritizes patient comfort, education, and long-term oral health. Their highly skilled team, including experienced dentists such as Ian D. Pasch, DDS, Arthur Yam, DDS, and Alfred Shirzadnia, DDS, is dedicated to meeting all dental needs with expertise and compassion.[2][5] What began as a specialized focus on dentures and implants has grown into a full-service dental hub, providing general dentistry, cosmetic enhancements, restorative treatments, and emergency care. Since its inception nearly five decades ago, the practice has built a reputation for reliability, as evidenced by patient testimonials praising urgent appointments fitted within hours and trustworthy care for complex smile restorations.[4] This longevity—over 47 years as of 2024—sets them apart, allowing them to refine techniques and adapt to advancements in dental technology while maintaining the personal touch of a major clinic.[4]
Services at Herald Square Dental & The Denture Center encompass a broad spectrum designed for adults and children alike, proudly bringing high-quality family dentistry to the community. General dentistry forms the foundation, including routine exams, professional cleanings, X-rays, and patient education on proper teeth and gum maintenance to prevent issues before they arise.[3] Restorative dentistry addresses damage and loss with fillings, crowns, bridges, dentures, and their hallmark dental implants, which have been a specialty since 1977, ensuring functional and aesthetically pleasing results.[3][4] Cosmetic dentistry elevates smiles through professional teeth whitening and Invisalign clear aligners for discreet orthodontic correction.[3] The team also accommodates emergencies, offering same-day appointments for unexpected dental crises, a feature frequently highlighted in reviews for its responsiveness.[4] As part of The Smilist Dental family, the practice benefits from a network of highly-trained professionals who collaborate to provide seamless, comprehensive care.[3]
What truly distinguishes Herald Square Dental & The Denture Center is their unique value proposition: a blend of decades-old expertise with modern, patient-centered innovation in a prime location. Unlike smaller practices, their major clinic setup allows for an extensive range of in-house services, reducing the need for referrals and minimizing patient travel—ideal for busy New Yorkers.[4] Their specialization in dentures and implants, combined with a commitment to precision in restorative, cosmetic, and implant dentistry, positions them as leaders in creating confident smiles.[5] Patient stories underscore this, from urgent flipper repairs to long-term relationships with doctors like Dr. Shirzadnia, whose assistant George has earned loyal praise.[4] While some reviews note post-pandemic operational changes, the overwhelming narrative is one of relief and trust after years of searching for reliable care.[4] The practice's hours—Monday through Friday, 8am to 5pm—cater to working professionals, and their phone line (212) 689-0024 is a direct gateway to welcoming new patients.[1][3]
In an industry crowded with options, Herald Square Dental & The Denture Center sets itself apart through unwavering dedication to quality, evidenced by their enduring presence since 1977 and affiliation with a reputable network like The Smilist.[3][4] They emphasize not just treatment but empowerment, educating patients on maintenance to foster lifelong oral health. This holistic approach, paired with a team of seasoned DDS professionals, ensures every visit contributes to better smiles and well-being. Whether you're seeking a routine cleaning, a transformative implant, or emergency relief, this practice delivers with the precision and care that has defined their legacy for nearly 50 years. Conveniently accessible and committed to excellence, Herald Square Dental & The Denture Center invites you to experience dentistry that truly smiles back.
