Target

1.80 /5 (5 reviews)
Verified Reviews

About

Target Corporation, a retail powerhouse founded in 1902 as the Dayton Dry Goods Company in Minneapolis, Minnesota, has evolved into one of America's leading general merchandise retailers, renowned for its stylish, affordable products and commitment to community-focused shopping experiences. The Target store at 615 10th Avenue in New York, NY 10036, located in the vibrant Hell's Kitchen neighborhood of Manhattan, exemplifies this legacy through its innovative small-format design tailored to urban dwellers. Announced in 2016 and officially opening on October 25, 2020, this location replaced a former Hess gas station site, now integrated into the base of the Hudson Garden condominium development designed by Marvel Architects. This strategic placement not only revitalizes the western blockfront between West 44th and 45th Streets but also serves as a convenient retail hub for the surrounding residential community, including the 82-92 condominiums above it[1][2][3]. Target's mission, 'to help all families discover the joy of everyday life,' drives every aspect of its operations, emphasizing inclusivity, convenience, and value in a fast-paced urban environment. At this Hell's Kitchen outpost, that mission manifests in a flexible-format store—approximately one-fifth the size of traditional Targets at around 29,000 square feet—optimized for quick trips and neighborhood needs[1][2][4]. Shoppers find a curated selection of men's and women's apparel and accessories, apartment-sized home essentials perfect for compact city living, a grocery section featuring fresh produce, grab-and-go salads, sandwiches, beverages, and snacks, health and beauty products, portable technology with accessories, and essential services like Target Mobile and Order Pickup[1][2]. This store marks Target's fourth Manhattan location, following pioneers in Harlem (2010), Tribeca (2016), and others, contributing to over 70 stores and 15,000 team members across the New York market[4]. What sets this Target apart is its hyper-local adaptation: products are selected to resonate with Hell's Kitchen's diverse, high-density population, blending everyday necessities with trendy, exclusive designer collaborations that Target is famous for, such as partnerships with brands like Lilly Pulitzer or Hunter Boots. Unlike larger suburban big-box competitors, this compact store emphasizes efficiency—open daily from 8 a.m. to 11 p.m. (with slight weekend adjustments)—and integrates seamlessly with urban lifestyles, offering same-day delivery options, in-store pickup within an hour, and contactless services amid evolving post-pandemic norms[3][5][6]. Target's expertise in retail innovation shines through its data-driven merchandising, ensuring high-turnover items like household essentials, baby products, electronics, toys, clothing, shoes, beauty, and groceries are always stocked[6]. The unique value proposition lies in 'Expect More. Pay Less.'—delivering quality, style, and savings without compromising convenience. During the COVID-19 era, Target demonstrated resilience, reporting revenue growth and expanding with over two dozen new stores nationwide, including this one that created jobs alongside Upper West Side and Staten Island openings[3][5]. Community advocates note its arrival amid concerns over big-box dominance, yet it fills a void for accessible retail in an area with vacant storefronts, supporting local employment for over 350 new roles across similar launches[3]. Professional services like Order Pickup enhance accessibility, while features such as beer availability and rigorous safety protocols (masks, plexiglass, cleaning) prioritize guest safety[5][6]. Target's broader history includes pioneering small-format stores to penetrate dense markets like NYC, starting with Harlem's East River Plaza and expanding to eclectic neighborhoods like the Lower East Side and East Village[1][4]. This Hell's Kitchen gem stands out by fostering a sense of neighborhood belonging—imagine grabbing fresh salads post-workout from the building's fitness room or picking up tech accessories en route home. With phone support at (212) 389-1418 and app integration for deals and trends, it redefines urban retail[6]. In a city of endless options, this Target distinguishes itself through thoughtful curation, unwavering reliability, and a guest-first ethos that turns routine shopping into a joyful ritual, solidifying its role as Hell's Kitchen's go-to destination for over six years of operation as of 2026[1][2][3]. (Word count: 712)

Additional Details

Specialization: Retail: men's and women's apparel and accessories, apartment-sized home items, grocery with fresh produce and grab-and-go food, health and beauty products, portable technology, Target Mobile, Order Pickup[1][2][6]
Services Offered: Men’s and women’s apparel and accessories; apartment-size home items; grocery area with fresh produce, grab-and-go salads, sandwiches, beverages, snacks; health, personal care, and beauty products; portable technology and accessories; Target Mobile; Order Pickup; beer available[1][2][6]

Contact Information

📍 615 10th Ave, New York, NY 10036, USA
🏢 New York

Location

Customer Reviews

Linda Gjonbalaj
October 15, 2025

I had such a great experience at Target recently thanks to Italiah. I was having one of those days where nothing was going right. I was tired, distracted, and just wanted to grab a few things quickly and go home. Of course, I ended up picking the wrong size shirt without realizing it until I got to checkout. That’s when Italiah stepped in. She noticed right away and offered to help me find the correct size. Before I could even finish explaining, she ran to grab the right one and came back with exactly what I needed. She did it all with such a friendly attitude that it instantly made my day a little brighter. To top it off, I’m not the most tech-savvy person and was struggling a bit at the self-checkout. Instead of making me feel rushed or embarrassed, Italiah patiently walked me through the process, showing me how the new system works and even helping me scan everything correctly. Her kindness, patience, and attention to detail turned what could’ve been another stressful errand into a genuinely positive experience. Target is lucky to have someone like Italiah. I can tell she goes above and beyond out the kindness of her heart.

Michy
October 31, 2025

I’ve been to this Target countless times and never did I ever think I’d be leaving a negative review. I love the Hells Kitchen location for its convenience, and usually friendly staff. Today the cashier at checkout (I think her name is Gloria) completely caught me off guard by how RUDE and CONDESCENDING she was!!! I’ve never been yelled at by any employee in my life, and been BERATE by anyone in public. . She was visibly upset with me because I stepped up to her register without being called (which I apologize for) she continued to yell, and tell me she wouldn’t assist me. She continued to yell as she send me to the next register. As the other cashier was assisting me she kept saying snarky remarks towards. The register who did assist me was completely apologetic for her coworkers behavior. I sincerely regret not asking for supervisor. Her behavior towards customers is unacceptable. This isn’t the first time I see her act rude and unprofessional but I guess today was my lucky day to be mistreated by her.

Jackjason
October 5, 2025

Khine? Khine? Dark skin and small girl. She is very very horribly rude!!! Today I went to this store at about 9pm in Oct 4th. i directly went down to see a milk section and then detergent section. But the cabinets were locked and before I hit the bell to call a staff, I was looking inside the cabinets to figure out which detergent I wanted to buy so I don’t need to ask to open all the cabinets. While I was looking, one staff came behind me. Maybe to stock up items or I didn’t know. I asked her to open the door. I said “ can you open this? “ I was NOT rude at all. Her face was ok first time and then when I asked her to open the next cabinet, she looked like little annoyed. Ok! I didn’t care! Maybe I misunderstood. BUT… when I tried to smell and tried to choose to buy one. She said “ excuse me” 2times!!! I said I need to buy a detergent but she said “ I need to stock” and also said “you follow me!!!” I never followed her! She came behind me and then I just asked her to open the cabinets. She asked me to move away for her to stock up the items. Why didn’t she wait until I picked up one? I told her your customer service is not good! And then she said “you always follow me” and then ran away. ( I don’t usually go to this store. The last time I went to this store was I guess 3months ago.) I think She does NOT need to be nice but AT LEAST she should NOT be rude even if she is exhausted!!! She acted like kicking a customer out!! To shop, she wants me to avoid her in the store. Other staffs who I talked to and asked were nice. This kind of staff badly affects the reputation of the store! I hope she would be my client or customer and I will make her feel the same. I don’t want to go to this location anymore. I don’t want to give even one star! Minus star!

Sean Hicks
September 27, 2025

Today I was completely blown away. I visit the Hell’s Kitchen location frequently and today I needed assistance. The manager in charge was more than willing to help me. In the midst of her doing so a young lady that works there came up to the manager helping me and interrupted us so rudely and aggressively. The manager explained that she was also willing to support her employee in a moment because she was almost done helping me on which I really appreciated because I was in a rush. That team member was so disrespectful and in all my years of living in New York City I have never seen an employee disrespect management. Where is the morals and values of this company to allow rude and arrogant individuals to work under leadership? This isn’t my first time seeing her in the store and when I do it she seems to always seem like she’s disinterested to help. Is this what I pay for ?

Naya Figueroa
January 8, 2026

Emily’s apathetic and lax leadership has allowed a toxic culture to fester in this store. Many employees embody the worst stereotypes of rude New Yorkers—abrasive, dismissive, and utterly devoid of basic manners (courtesy). As a neighborhood resident, I find it disgraceful that this store, which should be a local convenience, has instead become a source of frustration and resentment. On top of the hostility, they endanger customer health by leaving dairy products unrefrigerated for at least 45 minutes. +++++++++++++++++++++ September 2025 price match was eliminated and prices immediately increased significantly—which I find to be price gauging. If I am paying higher prices than the neighborhood average, I want to at least receive good customer service and in-stock items for that premium.