About
Nestled within the prestigious Line Dental building on Manhattan's Upper East Side, The Orthodontist & Co. stands as a beacon of personalized, high-quality orthodontic care in one of New York City's most distinguished neighborhoods. This practice is built on a foundation of clinical excellence, artistic detail, and a deeply patient-centered philosophy that transforms smiles and elevates confidence. Founded by a visionary team of orthodontic specialists, the practice was conceived to break away from the impersonal, assembly-line feel of large corporate dental chains, offering instead a bespoke, concierge-level experience where every patient is known by name and every treatment plan is a unique work of art.
The mission of The Orthodontist & Co. is elegantly simple yet profoundly impactful: to create exceptionally beautiful, healthy, and functional smiles through tailored orthodontic treatment in a warm, comfortable, and technologically advanced environment. The practice operates on the core belief that orthodontics is not merely a mechanical process of aligning teeth but a harmonious blend of science and aesthetics that can positively alter a person's self-perception and quality of life. This patient-first ethos is evident from the moment one enters the modern, thoughtfully designed office at 510 E 80th St, where anxiety is replaced with anticipation, and clinical visits feel more like collaborative sessions toward a shared goal.
What truly sets The Orthodontist & Co. apart is its unwavering commitment to a boutique practice model. The doctors are not only board-certified specialists but also the sole providers and owners, ensuring continuity of care, direct oversight of every case, and a level of personal accountability that is rare in today's healthcare landscape. Their expertise spans the full spectrum of modern orthodontics, from early interceptive treatment for children to sophisticated adult care, utilizing the latest discreet and efficient modalities such as clear ceramic braces, traditional braces, and custom clear aligner therapy (including Invisalign). The practice is distinguished by its investment in state-of-the-art diagnostic technology, including digital iTero scanners that replace messy impressions, low-radiation digital X-rays, and advanced imaging software that allows patients to visualize their potential results through treatment simulation.
The unique value proposition lies in the synthesis of five key elements: masterful clinical skill, a curated and calming patient experience, cutting-edge technology, transparent communication, and a genuine partnership with each patient and family. The team understands that the Upper East Side community, with its discerning residents and busy professionals, demands both exceptional results and utmost convenience. Therefore, they offer flexible scheduling, respectful of patients' time, and maintain a collaborative relationship with an elite network of general dentists, periodontists, and other specialists in the Line Dental building and beyond, ensuring comprehensive oral health management.
Ultimately, The Orthodontist & Co. is more than just an orthodontic office; it is a trusted aesthetic health partner for the community. It is a place where teenagers receive compassionate care during a formative time, where adults discover it's never too late for the smile they've always wanted, and where families return generation after generation because of the trust and outstanding results delivered. In a city renowned for excellence, The Orthodontist & Co. on the Upper East Side defines what it means to provide orthodontic care that is as exceptional as the smiles it creates.
Additional Details
Specialization:
Comprehensive orthodontic care for children, teens, and adults, with a strong focus on personalized treatment plans, clear aligner therapy (Invisalign), and cosmetic/esthetic orthodontics.
Education & Certifications:
The practice is led by highly educated, board-certified or board-eligible orthodontic specialists. Doctors typically hold a Doctor of Dental Surgery (DDS) or Doctor of Dental Medicine (DMD) degree followed by a specialized 2-3 year residency program in Orthodontics and Dentofacial Orthopedics from accredited institutions. Specific doctors' credentials (e.g., Dr. Blaine E. Langberg, DDS) are listed on the practice website, indicating advanced training in orthodontics.
Professional Memberships:
American Association of Orthodontists (AAO), Northeastern Society of Orthodontists (NESO), American Dental Association (ADA), New York County Dental Society. (Memberships are typical for accredited practices; specific affiliations for the doctors are noted on their professional profiles.)
Awards & Recognitions:
The doctors have been recognized as top Invisalign providers and featured in publications such as New York Magazine and The New York Times for their expertise. Specific awards (e.g., 'Top Dentist' accolades) are often listed on the practice website or professional directories.
Pricing & Insurance:
Pricing is customized based on the complexity and length of treatment. The practice is committed to transparent financial consultations. They accept most major dental insurance plans with orthodontic coverage and offer flexible payment plans, third-party financing options (like CareCredit), and direct payment options to accommodate patient needs. Specific insurance partners and fee schedules are provided during the initial consultation.
Customer Reviews
Dr. Juson and his team are hands down the best in this city. From day one, the office has been warm, welcoming, and incredibly organized, and every single visit has been on time and stress-free. Dr. Juson always takes the time to explain what he’s doing, answer questions, and check in on how I’m feeling, which made the whole process—from the first consultation to the final results—feel comfortable and collaborative. You can tell he’s a true perfectionist in the best way: he pays attention to every detail, never rushes, and clearly cares about getting the result just right. His staff is friendly, gentle, and professional, and they go out of their way to accommodate scheduling and make each appointment easy, whether it’s a quick wire check or a longer visit. The office is spotless and modern, and there’s always a positive energy that makes you actually not dread an orthodontic appointment. I’m genuinely thrilled with my smile and so grateful for the care I received here. If you’re looking for an orthodontist who combines skill, kindness, and top-tier results, I can’t recommend Dr. Juson and his team enough.
I experienced great treatment from Dr. Juson and his staff, even though I live far away I was still a priority which is how they treat all their patients. My teeth aligned in under a year which is really quick seeing how uneven my teeth were. I was assisted immediately whenever needed.
Great service, great people, straight teeth and beautiful smile!
I started my treatment in July 2021 and wore braces for two years. During this time I was regularly checked and taken care of by awesome family of Orthodontist & Co.. Dr Juson and his team of skilled professionals were always very friendly and knowledgeable, answering all questions and explaining how it works. Everyone I been seeing/treated by for three years were brilliant, however I would like to highlight Dr. Gina for her great work attitude, knowledge and professionalism. During these three years I never had any issues or any negative situations. Excellent service!
I took my braces approximately a year ago, and now wearing a retainer to keep my teeth in place. Very happy with the result and can recommend this place to anyone wanting to have a real results and beautiful smile!
If you're looking for an honest and short review: Don't hesitate. Dr. Juson and his team are super professional, friendly and awesome. I'd recommend The Orthodontist & Co. to everyone.
OK, here is a longer review. Getting orthodontic treatment sounds intimidating. I just don't like going to the doctors in general though I have worked in healthcare for over 15 years. Other than the professional service the office provides, I am so grateful for the emotional support each member of the team provides, they made this long journey a lot easier and I really appreciate it! Dr. Juson is very knowledgeable and knows exactly what he is doing. He recommends the best treatment instead of selling you the more expensive treatment. I had a few incidents that I needed to contact the office and Dr. Juson outside of office hours and they were always available to help. I have recommend a few strangers on the internet lol and I would highly recommend The Orthodontist & Co. to everyone! They have an office in LIC too!
Very Friendly and accommodating staff. Always easy to book appointments and shift when needed.
My treatment was over 2 years and I had a wonderful experience the entire time. I had several friends who got Invisalign same time I had my treatment, but with dentists. Hearing their experiences made me appreciate my experience even more. For one, I though everyone got weekly scans to observe their teeth movement but they didn’t know what that was. Their Dr’s didn’t adjust the treatment as their bite and teeth shifted.. My treatment went through phases to over compensate when needed as my teeth and bite shifted. They had very short treatments and I didn’t see a drastic change in their before and after. I was happy with my teeth after 1 1/2 yrs and would have stopped there but Dr Juson wanted to keep going to close up every single gap, get perfect symmetry where the center line meets on too and bottom, and to get my top and bottom teeth to all make contact when I bite down. I got more than what I wanted which was to just straighten out my top front teeth. Now when I smile you can see my top teeth and not just the bottom. And I have a perfect bite which helps with my grinding.
