Broadway Kids and Smiles

4.00 /5 (5 reviews)
Verified Reviews

About

Broadway Kids and Smiles is a distinguished pediatric dental practice that has become a cornerstone of children's oral health in the heart of Lower Manhattan. For over two decades, this vibrant practice, located at the iconic 225 Broadway address near City Hall and the Brooklyn Bridge, has been dedicated exclusively to providing exceptional, compassionate dental care to infants, children, adolescents, and patients with special healthcare needs. The practice was founded on a simple yet powerful belief: a child's early dental experiences shape their attitude towards oral health for a lifetime. From this philosophy, a world-class team led by board-certified pediatric dentists has cultivated an environment where dental visits are transformed from a source of anxiety into adventures filled with learning, laughter, and positive reinforcement.

The mission of Broadway Kids and Smiles is to partner with families to establish a foundation of optimal oral health that supports overall wellness, confidence, and development. This goes far beyond treating cavities. The practice is committed to comprehensive prevention, education, and personalized care tailored to each child's unique emotional and clinical needs. Their expertise is rooted in the specialized training of pediatric dentistry, which encompasses not only advanced clinical techniques for growing mouths but also profound knowledge in child psychology, behavior guidance, and the management of developmental dental issues. The team understands the distinct challenges and opportunities presented by primary (baby) teeth, mixed dentition, and the evolving adolescent smile.

What truly sets Broadway Kids and Smiles apart is its immersive, child-centric environment and its "Whole Child" approach. The office is meticulously designed to be a welcoming wonderland, featuring themed treatment rooms, interactive games in the waiting area, and a celebration station for successful visits. This thoughtful design immediately disarms apprehension. The clinical team employs proven behavior management techniques like "tell-show-do," positive reinforcement, and distraction to ensure treatments are performed effectively with minimal stress. For children requiring more support, the practice offers safe and monitored sedation options, including nitrous oxide ("laughing gas") and in-office general anesthesia administered by a dedicated medical anesthesiologist, ensuring complex care can be completed comfortably in a single, familiar setting.

The practice's unique value proposition lies in its seamless blend of top-tier clinical excellence with unparalleled emotional intelligence. They recognize that a successful visit is measured not just by the quality of a filling but by the child leaving with a smile, eager to return. This commitment extends to thorough parent education, ensuring caregivers are empowered as active partners in their child's oral health routine at home. Serving the diverse communities of New York City, the staff is multilingual and culturally sensitive, making every family feel understood and respected.

In a city teeming with healthcare options, Broadway Kids and Smiles distinguishes itself through its singular focus on pediatrics, its long-standing reputation for trust built over generations of patients, its state-of-the-art technology (including digital X-rays for reduced radiation and intraoral cameras for demystifying treatment), and its prime, accessible location for downtown families, schools, and businesses. They are not just dentists for children; they are architects of positive health habits, advocates for prevention, and a dedicated support system for parents navigating their child's dental journey from the first tooth to a confident, mature smile.

Additional Details

Specialization: Pediatric Dentistry (Dental care for infants, children, adolescents, and patients with special healthcare needs).
Years of Experience: 22
Education & Certifications: Doctors are Board-Certified or Board-Eligible by the American Board of Pediatric Dentistry. Graduates of accredited pediatric dental residency programs. Certifications in Pediatric Advanced Life Support (PALS), Basic Life Support (BLS), and safe sedation practices.
Professional Memberships: American Academy of Pediatric Dentistry (AAPD), American Dental Association (ADA), New York State Dental Association (NYSDA), Second District Dental Society (SDDS).
Awards & Recognitions: Consistently awarded "Top Pediatric Dentist" or "Best Dentist" honors by local parenting publications and city media outlets. Recognized for excellence in patient care and practice management.
Pricing & Insurance: Pricing is competitive and varies based on treatment complexity. The practice is a preferred provider for most major dental PPO insurance plans, including but not limited to Delta Dental, MetLife, Cigna, Guardian, Aetna, and UnitedHealthcare. They offer flexible payment options, accept major credit cards, and provide assistance with understanding insurance benefits and filing claims. A detailed financial consultation is provided prior to any major treatment.

Contact Information

📍 225 Broadway, New York, NY 10007, USA
🏢 New York

Location

Customer Reviews

Katrina Aleong
January 12, 2018

The doctors and hygienists here are kid friendly. They are very good at reassuring children and keeping them calm. They make each step seems like it's a a type of game so my son and daughter felt more relaxed.

Alex Fernandez
May 20, 2022

Love it here !! My kids love dr.naco !!! I have a great time in there.there was a little wait but worth it front desk very friendly super nice dr.naco gave us a referral to the orthodontist. the orthodontist doctor was very nice as well The staff is great In that department !! I Will definitely stay with this pediatric nothing like what the review say !!

stacie upchurch
August 22, 2017

We love this dental office! I have two kids and have been coming here for 4 years to get their cavities filled. The best part is, they use, gas! Always a pleasant experience.

Ella Keraj
April 1, 2022

Dr.Kathy and her assistant Ms.B we’re amazing. Very patient and explained to my 5 yo who’s never had x -rays, the process and answered all his questions. The place is fairly clean, equipment is modern. I wish they didn’t push x rays if not necessary, bcs of radiation. The front desk definitely needs improvement. Daniela was working non stop while the other one was popping bubble gums, and talking in a non appropriate way about patients. I get that they don’t pay them enough to care but front desk is as important. They need to answers calls bcs that’s how we schedule. I did have to wait 1 hr but I’ve seen worse.

Johnny Y
November 27, 2018

The decor and equipment are modern while the doctors are very friendly. The doctor said that my child required 9 fillings at an out of pocket cost of $100 each. I felt it was way too expensive so I denied to have the work done. I went to another dentist that was recommended to me and the doctor said that fillings were not needed. Looks like this was just a way to fill the doctors pockets. I would stay away as I have already chosen to discontinue any further dental care from them.