East Avenue Dentistry PLLC

4.80 /5 (539 reviews)
Verified Reviews

About

East Avenue Dentistry PLLC stands as a cornerstone of comprehensive oral health care in the vibrant Park Avenue neighborhood of Rochester, New York. Founded with a vision to transcend the traditional dental experience, this practice has cultivated a reputation for blending clinical excellence with genuine patient-centered care. Located at the welcoming address of 1641 East Avenue, the practice is deeply embedded in the community, serving individuals and families who value a partnership approach to maintaining healthy, beautiful smiles for a lifetime. The philosophy at East Avenue Dentistry is rooted in the belief that exceptional dentistry is not merely about treating teeth but about caring for the whole person, fostering an environment where anxiety is alleviated and trust is paramount.

Dr. Peter Palermo, the lead dentist and driving force behind the practice, established East Avenue Dentistry with a clear mission: to provide the highest standard of ethical, personalized dental care in a comfortable, modern setting. The practice's history is one of steady growth and community integration, built on countless positive patient experiences and word-of-mouth referrals. Rather than focusing on rapid expansion, the emphasis has always been on cultivating long-term relationships, allowing the team to understand each patient's unique history, concerns, and aspirations for their dental health. This commitment to continuity of care is a defining trait, setting the practice apart from corporate dental chains where patient encounters can feel transactional and impersonal.

The expertise at East Avenue Dentistry spans the full spectrum of general, restorative, and cosmetic dentistry. Dr. Palermo and his skilled team are not just technicians; they are educators and collaborators. They invest significant time in patient education, ensuring individuals fully understand their oral health status, the recommended treatment options, and the science behind preventive care. This transparent approach empowers patients to make informed decisions about their care. The practice's unique value proposition lies in this powerful combination of advanced clinical skills, delivered with a warm, communicative, and judgment-free demeanor. They specialize in transforming dental visits from a source of dread into a positive, even relaxing, part of a patient's healthcare routine.

What truly sets East Avenue Dentistry apart is its unwavering dedication to a personalized experience. From the moment a patient enters the thoughtfully designed office, they encounter a team that remembers their name, their story, and their preferences. The practice leverages modern technology—including digital X-rays, intraoral cameras, and advanced sterilization protocols—to enhance diagnostic accuracy, treatment efficiency, and patient comfort. However, technology never replaces the human touch. The team is adept at caring for patients with dental anxiety, offering a compassionate and patient pace. Their service offerings are comprehensive, designed to be a one-stop solution for most dental needs, which builds tremendous convenience and trust.

Ultimately, East Avenue Dentistry PLLC is more than a dental office; it is a trusted healthcare partner for the Rochester community. The practice distinguishes itself through its integrity, refusing to recommend unnecessary procedures and always presenting all viable options. This ethical foundation, combined with clinical proficiency and a genuinely caring culture, has fostered immense patient loyalty. The practice's success is measured not just in healthy smiles but in the confidence and comfort of its patients, making it a distinguished and respected provider in a competitive field. It is a place where dentistry is practiced as both an art and a science, with heart.

Additional Details

Specialization: Comprehensive General, Cosmetic, and Restorative Dentistry with a strong focus on patient-centered care, anxiety management, and family dentistry.
Education & Certifications: Dr. Peter Palermo earned his Doctor of Dental Surgery (DDS) degree from the University at Buffalo School of Dental Medicine. He maintains extensive continuing education in areas such as cosmetic dentistry, dental implants, Invisalign, and modern restorative techniques to ensure cutting-edge care.
Professional Memberships: American Dental Association (ADA), New York State Dental Association (NYSDA), Seventh District Dental Society (Monroe County).
Pricing & Insurance: Pricing is competitive and varies based on individual treatment plans. The practice provides clear cost estimates and discusses financial options upfront. They accept most major dental insurance plans (e.g., Delta Dental, MetLife, Cigna, Guardian, BlueCross BlueShield) and are a participating provider with many networks. They also offer flexible payment options, accept credit cards, and work with third-party financing through CareCredit for qualified patients.

Contact Information

📍 1641 East Ave, Rochester, NY 14610, USA
🏢 Rochester

Location

Customer Reviews

Frank Lipani
February 25, 2026

Had a great experience with the Dentist, the assistant and the front desk staff. Very professional and efficient but also very friendly and we had some good conversations and laughs. Just the kind of place I like to go to!

Beth Zorn
December 19, 2025

Marianne has been our hygienist for many years. She is wonderful! I also had crown work done recently by Dr Zhezherya (Dr Z). I highly recommend her! She has a nice touch, explains everything she does and did a great job!

Casey Reinhardt
October 24, 2025

The best experience ever. The staff at the front desk are so sweet and accommodating. Jamie is an amazing hygienist and so good at what she does. Dr. Z was fantastic. I actually look forward to having my teeth cleaned! Great people!

Lisa Fico
September 23, 2025

I absolutely love this entire office. They are more than accommodating the best dental experience I've ever had. They had to fill some big shoes coming from an office that I was there for over 20 years but they sure did. I can't say enough about Dr. Hillman. she's awesome, Compassionate and is a fabulous dentist. I've never had any pain or discomfort when she's done any of my teeth.👍👍👍👍

Sanchi Bedwardes
January 16, 2026

As good as it gets! I am slowly getting over my dental anxiety with help from a great staff of amazing woman as well as Dr.Rosen and Milla. Could not ask for a better experience so far.