About
Anduril Retail Pvt. Ltd., founded in August 2012 and incorporated on August 27, 2012, as a private limited company under CIN U74900PN2012PTC144485, has evolved into a dynamic player in India's retail and manufacturing landscape, headquartered in Pune, Maharashtra[1][3][4][5]. With its registered office at House No. 2A, Aura Building, next to Lalco Furnitures, Solapur Bazar, Camp, Pune, Maharashtra 411001, and additional addresses like S. No. 1720, Loni Kalbhor, Pune, the company has grown from a startup focused on niche e-commerce to a leading manufacturer of innovative consumer products[2][6]. Over its 13+ years of operation as of 2026, Anduril Retail has demonstrated remarkable adaptability, pivoting across industries while maintaining a commitment to meeting evolving customer demands through product development, branding, and robust supply chains[1][2][3][4].
The company's history reflects entrepreneurial agility in the competitive Indian market. Initially spotlighted on platforms like Gust as 'India's sexiest web store' via its platform Kaamastra.com, Anduril Retail carved a niche as the largest online retailer of intimate products, including special occasion nightwear, costumes, innerwear, condoms, lubricants, and party accessories for bachelors and bachelorettes[1]. This focus addressed a gap in traditional e-commerce, which prioritized utilitarian goods, positioning Kaamastra as a pioneer in discreet, premium adult wellness and relationship enhancement products, alongside educational resources and relationship advice[1]. Generating $500K in trailing twelve-month revenue at one stage and scaling to approximately $1 million overall, the company employed around 12-35 staff, underscoring its early growth in the fashion and e-commerce sectors[1][2].
As market dynamics shifted, Anduril Retail strategically transitioned, leveraging its expertise in product sourcing, global distribution, and e-commerce to enter manufacturing. Today, it stands as India's leading producer of toy slimes and STEM educational kits, trusted by thousands of parents, educators, and businesses[3]. Dominating as the #1 toy slime brand on major platforms like Amazon and Flipkart, the company crafts safe, fun, and enriching play experiences with products such as slime, chemistry kits, dinosaur eggs, clay, butter slime, science toys, and DIY learning kits[3]. This pivot highlights Anduril's core mission: to observe customer needs, develop amazing everyday retail products, and build supply chains to delight consumers globally, with a primary focus on India, China, Europe, and the USA[2][3].
Anduril Retail's services extend beyond manufacturing to comprehensive solutions, including bulk supply, OEM partnerships, and white-label options, making it a versatile partner for retailers and brands seeking creativity-infused educational toys[3]. Its expertise spans market research, product development, branding, logistics, import-export, wholesale, and retail sales, underpinned by technologies like JavaScript, HTML, and PHP[2]. Classified under NAICS codes for merchant wholesalers (424, 42433, 4243, 42) and SIC codes for apparel and accessories wholesale (513, 51), the company operates in manufacturing, e-commerce, and consumer goods, with competitors ranging from global giants like Walmart to niche hardware retailers[2].
What sets Anduril Retail apart is its unique value proposition: a customer-centric approach that blends innovation, quality, and scalability. Unlike traditional toy manufacturers, Anduril emphasizes STEM-enriched play, fostering curiosity in young minds while ensuring safety and affordability[3]. Its dual heritage in adult products and kids' toys demonstrates versatility, allowing it to navigate cultural sensitivities and regulatory landscapes adeptly. With active status, a professional leadership team led by CEO Rahber Nazir, and a footprint in high-growth sectors, Anduril continues to expand, offering catalogs for download and operating Monday to Saturday from 9:30 AM to 7:00 PM[2][3]. This evolution from intimate e-commerce pioneer to educational toy leader exemplifies resilience, positioning Anduril Retail as a forward-thinking business that transforms trends into tangible value, delighting diverse audiences worldwide. (Word count: 612)[1][2][3][4][5][6]
