About
BeamBar is a boutique teeth whitening studio that has revolutionized professional teeth whitening in New York City by making it affordable, accessible, and enjoyable. Founded by two Columbia Business School graduates—Adi Jain and Fabienne van Buchem—alongside Rashi Gupta, an experienced dentist with over 10 years of professional experience, BeamBar emerged from a mission to reinvent teeth whitening when the founders met in an entrepreneurship class in January 2019. The company's core philosophy centers on democratizing professional teeth whitening by offering high-quality treatments at an affordable price point of $179 and above, completed in approximately one hour, with walk-in appointments welcome.
The Upper West Side location at 290 Columbus Avenue represents BeamBar's expansion beyond its flagship Greenwich Village store at 267 Bleecker Street, which opened in June 2022. The Upper West Side location occupies the space formerly home to the New York Barber Shop Museum and opened in mid-July 2023. This expansion was driven by the company's success in whitening the smiles of over 4,000 New Yorkers at their original location, demonstrating strong market demand and customer satisfaction.
What sets BeamBar apart from traditional dental whitening services is its innovative approach to the customer experience. Rather than the clinical, sterile environment typical of dental offices with lab coat-clad technicians, BeamBar has created a spa-like atmosphere where apron-wearing staff members welcome clients in a relaxed, fun setting. The experience is designed to feel like 'a spa for your mouth,' with customers able to watch Netflix during their whitening sessions. Before the whitening treatment begins, clients are offered complementary lip scrubs and vitamin-infused toothpastes, enhancing the overall wellness experience.
The whitening process itself is comprehensive and professional. It begins with a preparation phase where clients brush their teeth using BeamBar's proprietary vitamin-infused toothpaste and enjoy a sugar-based lip scrub. The whitening phase follows, during which clients recline in comfortable seating while the professional whitening treatment is applied. The process concludes with a sealing phase where re-mineralizing gel is applied to protect the teeth, followed by a custom mouthwash rinse. The results are impressive—BeamBar advertises that clients can achieve up to 7 shades whiter teeth in just one hour.
BeamBar's commitment to quality and safety is evident in its founding team's composition. The inclusion of Rashi Gupta, a dentist, ensures that all treatments are grounded in dental expertise and professional standards, despite the casual, non-clinical presentation. The company emphasizes simplicity and professionalism, eliminating unnecessary complexity while maintaining the highest safety standards.
The business has garnered significant recognition and positive customer feedback. With a 4.9-star rating across 350+ Google and ClassPass reviews, BeamBar has established itself as a trusted provider in the NYC teeth whitening market. Customer testimonials highlight the superior results compared to both traditional dentist whitening and at-home whitening kits, with one customer noting they had 'never had results this good, this fast.' The company has also received media attention, with coverage in local publications praising their quick, affordable, and entertaining approach to dental aesthetics.
BeamBar's Upper West Side location maintains the same high standards and innovative approach as the flagship store while incorporating design improvements and ongoing experimentation with store format and layout. The company's vision is to ensure that every BeamBar location offers the same exceptional experience while continuously improving the aesthetic and functional aspects of the space. This commitment to consistency and improvement reflects the founders' dedication to making professional teeth whitening a standard wellness service accessible to all New Yorkers.
