About
Dr. Alex Rubinov stands as a beacon of excellence in cosmetic dentistry, operating from the prestigious 1 Rockefeller Plaza, Suite 2229, in the heart of New York City. As a third-generation dentist, Dr. Rubinov carries forward a rich family legacy of dental mastery, with his grandfather, grandmother, and father all distinguished professionals in the field. This heritage instilled in him an unwavering commitment to precision, artistry, and patient-centered care from an early age. Graduating with distinction from the renowned Columbia University College of Dental Medicine, Dr. Rubinov honed his skills through a rigorous residency at Mount Sinai, where he received world-class training. He further elevated his expertise by collaborating with legendary cosmetic dentists Dr. Michael Apa and Dr. Larry Rosenthal, absorbing their innovative techniques before founding his own practice, Dr. Alex, dedicated to transformative smile makeovers.[3][1]
The mission of Dr. Alex's practice is profoundly simple yet ambitious: to empower individuals by designing smiles that not only enhance aesthetics but also profoundly impact lives. Dr. Rubinov views dentistry not merely as a medical service but as an art form capable of boosting confidence, career prospects, and personal fulfillment. He is particularly renowned for his pioneering approach to cosmetic and minimally invasive dentistry, prioritizing natural-looking results that preserve tooth structure while achieving dramatic transformations. As the preferred dentist for elite agencies like The Society Management and Elite Model Management, Dr. Alex caters to top celebrities, athletes, models, and influencers who demand perfection. His clientele spans high-profile figures seeking red-carpet-ready smiles to everyday patients desiring life-changing enhancements, all united by his philosophy that 'improving your smile can transform your life.'[1][3]
At the core of Dr. Rubinov's services is the comprehensive **smile makeover**, a meticulously crafted process encompassing consultation, digital smile mapping, and bespoke treatments like porcelain veneers, gum adjustments, and full-mouth rehabilitations. Common patient visits include dental cleanings, consultations, emergencies, new patient exams, and extractions, but his true specialization shines in advanced cosmetic procedures that address crowding, misalignment, and aesthetic imperfections without unnecessary invasiveness. Videos on his site detail the four-step journey to transformation, from initial assessment to final reveal, showcasing real patient stories like Kenya's remarkable smile evolution.[3][7][1]
What sets Dr. Alex Rubinov apart in the competitive landscape of NYC dentistry is his unique blend of clinical mastery, celebrity-level artistry, and genuine patient empathy. Unlike traditional practices focused on routine care, Dr. Alex integrates cutting-edge technology with a holistic understanding of facial aesthetics, ensuring smiles harmonize with individual features. His millennial perspective as a television personality and lifestyle expert infuses the practice with modern vibrancy—he's not just a dentist but a smile architect who communicates passionately through social media and educational content. Patient testimonials rave about his patience, clear explanations, and exceptional bedside manner, with a 4.89-star rating from 28 Zocdoc reviews highlighting minimal wait times and child-friendly accommodations.[1][3]
Dr. Rubinov's expertise is evident in before-and-after transformations, such as two-year post-op cases maintaining gorgeous results or full rehabilitations correcting extreme crowding. He emphasizes that 'ortho isn’t the answer for everyone,' offering tailored alternatives like veneers for those who've tried Invisalign without success. His team's strength and collaborative spirit further distinguish the practice, as seen in social posts celebrating milestones from 2006 family assists to 2025 season wrap-ups. Located in Midtown Manhattan's iconic Rockefeller area, the office exudes luxury and accessibility, with multiple phone lines ensuring seamless booking.[3][5][6]
In an era where first impressions are made in seconds, Dr. Alex Rubinov redefines cosmetic dentistry by delivering unmatched results that feel authentic and enduring. Whether correcting minor flaws or orchestrating complete overhauls, his unique value proposition lies in personalized, minimally invasive innovations backed by generational wisdom and elite collaborations. Patients don't just leave with brighter smiles—they depart transformed, ready to conquer personal and professional worlds with newfound radiance. Choosing Dr. Alex means investing in a legacy of excellence that promises not just dental perfection, but a brighter future.
