About
Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) stands as the state's oldest, largest, and most trusted health insurer, serving as a cornerstone of New Jersey's healthcare landscape for over 90 years. Headquartered at 3 Penn Plaza E in Newark, the company is not merely an insurance provider but a comprehensive health solutions partner dedicated to improving the health and well-being of its 3.8 million members. Founded in 1932 as the Hospital Service Plan of New Jersey, its inception was rooted in a community-focused mission to make healthcare accessible and affordable during the Great Depression, a principle that continues to guide its operations today. As a independent licensee of the Blue Cross Blue Shield Association, Horizon BCBSNJ leverages national strength with deep local expertise, understanding the unique needs of New Jersey's diverse communities, employers, and healthcare providers. The company's mission is unequivocal: to provide access to affordable, quality healthcare for all New Jerseyans. This mission is operationalized through a commitment to innovation, customer-centric service, and strategic partnerships that transform the healthcare experience. Horizon BCBSNJ distinguishes itself through its not-for-profit status, reinvesting its resources into developing new programs, supporting community health initiatives, and enhancing member services rather than distributing profits to shareholders. Its unique value proposition is built on a triad of unparalleled provider networks, pioneering value-based care models, and integrated digital health tools. The company operates the state's most extensive network, including partnerships with nearly every hospital and tens of thousands of physicians, specialists, and ancillary providers across New Jersey. A key differentiator is the OMNIA Health Alliance, a groundbreaking partnership with leading health systems and physician groups designed to deliver higher-quality, more coordinated, and more affordable care. This value-based approach aligns incentives with outcomes, focusing on keeping members healthy rather than just treating sickness. Furthermore, Horizon BCBSNJ is a leader in digital innovation, offering members robust tools like the Horizon Blue app and secure online portal for claims management, telehealth visits through Horizon Blue@Work, and personalized wellness resources. Its expertise spans all market segments, including Individual and Family Plans, Medicare (Medicare Advantage, Supplement, and Part D), Medicaid (through Horizon NJ Health), and a full suite of employer-sponsored plans for small businesses to large corporations. The company's deep actuarial, clinical, and customer service expertise ensures it can navigate the complexities of the healthcare system on behalf of its members, advocating for them and simplifying their journey. What truly sets Horizon BCBSNJ apart is its profound commitment to the community it serves. Through the Horizon Blue Cross Blue Shield of New Jersey Foundation, it invests millions annually in charitable programs addressing social determinants of health, such as food security, behavioral health, and health equity. Its local presence, with members and employees embedded in every county, fosters a genuine understanding of local health challenges. In an industry often characterized by fragmentation and complexity, Horizon BCBSNJ strives to be a unifying force—connecting members to care, providers to resources, and communities to better health outcomes, solidifying its role as an indispensable partner in building a healthier New Jersey.
