About
Soho Dental Loft - Lee Gold DDS, PC is a premier dental practice that masterfully blends world-class dentistry with the distinctive, artistic vibe of its iconic New York City neighborhood. Located at 589 Broadway on the 2nd floor, this practice occupies a unique space in the heart of Soho, an area renowned for its cast-iron architecture, cutting-edge art galleries, and innovative spirit. Dr. Lee Gold has channeled this creative energy into a dental experience that transcends the traditional clinical visit, establishing a sanctuary for oral health that prioritizes patient comfort, exceptional results, and a holistic approach to care. The practice's very name, 'Dental Loft,' reflects its physical and philosophical essence: an open, airy, and thoughtfully designed environment that feels more like a serene loft apartment than a standard dental office, immediately putting patients at ease from the moment they step inside.
Founded by Dr. Lee Gold, the practice is built upon a foundation of deep expertise, compassionate communication, and an unwavering commitment to excellence. Dr. Gold's philosophy centers on the belief that outstanding dental care is a fusion of advanced science, meticulous art, and a genuine patient-dentist partnership. The practice's mission is to provide comprehensive, personalized dental care in a setting that is both luxurious and unintimidating. They aim to educate and empower patients, helping them understand their oral health and the available treatment options, so they can make informed decisions that align with their health goals and lifestyle.
What truly sets Soho Dental Loft apart is its unique value proposition, which intertwines several key elements. First is the exceptional caliber of care led by Dr. Gold himself. His expertise spans the full spectrum of general, restorative, and cosmetic dentistry, allowing the practice to serve as a single, trusted destination for all dental needs—from routine hygiene to complete smile makeovers. Second is the extraordinary environment. The loft space is intentionally designed to reduce anxiety, featuring high ceilings, abundant natural light, curated art, and a calm, welcoming atmosphere. Third is the commitment to cutting-edge technology. The practice is equipped with state-of-the-art digital tools, including intraoral scanners, digital X-rays, and advanced imaging, which enhance diagnostic accuracy, improve treatment precision, and often make procedures faster and more comfortable.
The practice specializes in creating healthy, beautiful, and functional smiles. Dr. Gold’s artistic eye is particularly evident in his cosmetic and restorative work, where he utilizes high-quality materials like porcelain and zirconia to craft restorations that are both durable and indistinguishable from natural teeth. Whether performing minimally invasive composite bonding, placing virtually invisible Invisalign aligners, or designing and placing custom veneers or crowns, the focus is always on achieving a natural-looking, harmonious result that complements the individual's facial aesthetics. Furthermore, the practice places a strong emphasis on preventive care and the long-term stability of dental work, ensuring that beauty and health go hand in hand.
Ultimately, Soho Dental Loft distinguishes itself through a profound dedication to the patient experience. Every aspect, from the warm greeting by the staff to the meticulous attention to detail during procedures, is carefully considered. Dr. Gold is known for spending significant time in consultation, listening to patient concerns and goals without rushing. This personalized, respectful, and collaborative approach, housed within one of Manhattan's most unique and comforting clinical environments, makes Soho Dental Loft not just a dentist's office, but a trusted healthcare partner for the Soho community and beyond. It represents a modern evolution of dental care, where exceptional clinical outcomes are delivered within an experience defined by artistry, comfort, and unwavering integrity.
