About
Located in the charming village of Pittsford, New York, the practice at 20 N Main St #114 represents a legacy of exceptional orthodontic care, now proudly carried forward as Hancock & Johnston Orthodontics. While the original name "Squires Orthodontics" is deeply rooted in the community's history, the practice has evolved through a thoughtful transition, merging the established patient-centered philosophy of Dr. Kenneth Squires with the fresh, innovative expertise of Drs. Benjamin Hancock and Tyler Johnston. This seamless handoff ensures continuity of the highest standard of care that Pittsford families have trusted for generations, now enhanced by state-of-the-art technology and contemporary treatment methodologies. The mission remains steadfast: to create healthy, beautiful, and confident smiles for patients of all ages in a warm, welcoming, and professional environment. The practice believes that orthodontic treatment is not merely a medical procedure but a transformative journey that positively impacts self-esteem, oral health, and overall well-being.
The expertise housed within this practice is significant. Dr. Kenneth Squires built a reputation over decades for meticulous care, personalized attention, and clinical excellence. His legacy is now entrusted to Dr. Benjamin Hancock and Dr. Tyler Johnston, who are both specialists in orthodontics and dentofacial orthopedics. They are dedicated to pursuing the most advanced postgraduate education, ensuring they are proficient in the full spectrum of orthodontic solutions—from traditional metal braces and clear ceramic braces to the latest in clear aligner therapy, such as Invisalign® and Spark®. Their approach is deeply diagnostic, utilizing cutting-edge tools like digital iTero® scanners, low-radiation digital X-rays, and advanced imaging software to create precise, customized treatment plans tailored to each individual's unique facial structure, dental anatomy, and personal goals.
What sets this practice apart is its powerful combination of small-town personalized care and big-city expertise. Operating from its convenient Pittsford location, the team fosters long-term relationships with patients, often treating multiple generations within the same family. The unique value proposition lies in its 'one-stop' specialist care model, where all treatments—from simple monitoring of a child's growth to complex adult full-mouth rehabilitation—are performed in-house by highly trained specialists. The office environment is deliberately designed to be comfortable and modern, reducing anxiety and making each visit a positive experience. Furthermore, the practice distinguishes itself through its commitment to flexible, patient-friendly financial options and working with a wide array of insurance plans, ensuring that optimal orthodontic care is accessible. The focus is consistently on delivering predictable, efficient, and exceptional results, making it a premier destination for orthodontics in the Greater Rochester area. This is not just a dental office; it is a community pillar dedicated to crafting smiles that last a lifetime.
Additional Details
Specialization:
Orthodontics and Dentofacial Orthopedics for children, teens, and adults. Expertise in traditional braces, clear braces, and clear aligner systems (Invisalign, Spark).
Education & Certifications:
Doctors are specialists in orthodontics, having completed advanced postgraduate residency programs in orthodontics and dentofacial orthopedics. Certified providers of Invisalign® and Spark® clear aligner systems.
Professional Memberships:
American Association of Orthodontists (AAO), Northeastern Society of Orthodontists (NESO), American Dental Association (ADA), local and state dental societies.
Pricing & Insurance:
The practice provides detailed, personalized cost estimates following a consultation. They accept most major dental insurance plans (e.g., Delta Dental, MetLife, Cigna, etc.) and have a dedicated insurance coordinator to assist patients. They offer flexible payment plans, including in-house, interest-free financing options, and accept major credit cards, HSAs, and FSAs to make treatment affordable.
Customer Reviews
My daughter recently got her braces off after receiving orthodontic treatments with Squires Orthodontics over the last 8 months or so. I cannot say enough good things. From the beginning the entire staff were very welcoming from making my daughter feel at ease to going over all of the insurance information with me. As we continued to go for visits throughout the treatment we were always met by a smiling Dr. Squires who we got to learn a lot about during the process. My daughter loved the upbeat staff and the vibe of the beautiful newly remodeled office. The arcade games are a nice touch! Overall they made what I thought would be a cumbersome process very easy and convenient. I highly recommend checking them out if you have orthodontic needs!
I have been going to this office since it was Dr.Stein… and I love how well Dr. Squires took it over! All the assistants are wonderful, everyone you see in the office is wonderful. Judy is always on top of her work and gets appointments + reminders sent and done! Dr. Squires is always happy to see you and keeps a very optimistic outlook towards treatment. Grateful for all the work he/ the assistants do!
Squires Orthodontics made the whole process surprisingly easy. Scheduling was simple, texting the office was super convenient, and I was always seen on time. Dr. Squires is genuinely kind and really listens—he explained everything in a way that made sense and never rushed me. It’s refreshing to find a place in Rochester where you feel taken care of instead of just being another appointment. I’m really happy with how everything turned out and I’d absolutely recommend this office.
We are incredibly grateful for my daughter’s orthodontist dr Squires. When my daughter was in pain from her braces on a day the office was closed, he personally came in to fix the issue. That level of dedication is truly rare. He went above and beyond by checking in with us daily afterward to make sure she was doing well and feeling comfortable. His communication, professionalism, and genuine concern for his patients truly stand out.
It’s clear that he is not only highly skilled, but also very passionate about what he does and about the people he cares for. We couldn’t be more thankful for the outstanding care my daughter received and would highly recommend him to anyone looking for an orthodontist who truly goes the extra mile.
I cannot say enough good things about my experience here. From the moment I walked in, the entire staff was welcoming, professional, and attentive. The office is clean, modern, and very well run.
Dr. Squires took the time to clearly explain my treatment options and made sure I felt comfortable every step of the way. Their attention to detail and genuine care for patients really sets them apart. Throughout my treatment, I always felt listened to, supported, and confident I was in great hands.
Now that I’m finished, I couldn’t be happier with the results—the difference is incredible! If you’re looking for an orthodontist in Rochester who combines expertise with kindness, this is absolutely the place to go.
