About
Straight Set Orthodontics - Harlem, located at 241 Malcolm X Blvd (also known as 241 Lenox Ave at the corner of Madison Avenue), New York, NY 10027, stands as a premier full-service orthodontic office dedicated to transforming smiles for adults, teens, and children in the heart of Harlem, New York City. Founded by Dr. Seth Newman, DDS, a board-certified orthodontic specialist with over fifteen years of experience, Straight Set Orthodontics has expanded from its origins to serve patients across the greater New York metro area and New Jersey, with the Harlem location exemplifying the company's commitment to accessible, high-quality care in vibrant urban communities.[1][5] Dr. Newman's journey began with a top-of-class graduation from Stony Brook School of Dental Medicine, followed by advanced orthodontic training at New York University College of Dentistry, where he served as a clinical instructor for Invisalign and as a clinical-attending doctor at Northwell Health. Inducted into the prestigious Omicron Kappa Upsilon National Dental Honor Society, Dr. Newman embodies clinical excellence and innovation, continually advancing his knowledge to bring cutting-edge treatments to his patients. His passion for orthodontics extends beyond the clinic, culminating in his authored book, *Giving it to you Straight*, which demystifies orthodontic care and emphasizes exceptional patient experiences.[5]
The mission of Straight Set Orthodontics is clear: to create incredible smiles while fostering amazing, smile-inducing experiences that patients look forward to. 'Smiles are what we are all about,' the practice declares, prioritizing not just transformative clinical results but also principled, effective interactions that radiate positivity.[2] At the Harlem office, this mission comes alive through a team of skilled orthodontists, including Dr. Zehra Pradhan, DDS, and Dr. Priscilla Oh, a board-certified orthodontist, who deliver personalized care in a state-of-the-art facility designed for comfort and luxury.[1][4] Patients rave about the welcoming atmosphere, polite staff, and accommodating schedules, with testimonials highlighting treatment coordinators like Odeth who guide families seamlessly and ensure teeth progression stays on track.[1] The office's dedication to exceptional service ensures every visit is comfortable, effective, and rejuvenating, setting a new standard for orthodontic care.[1][2]
Services at Straight Set Orthodontics - Harlem encompass a comprehensive range tailored to diverse needs. Core offerings include traditional metal braces, celebrated as the reliable backbone of orthodontic treatment for achieving straightened, well-aligned teeth; clear braces for a more discreet option; and Invisalign for comfortable, virtually invisible alignment.[1][3][4] Children's orthodontics features Phase I early intervention (ages 7-9) to guide developing smiles proactively, potentially saving time and money, with Phase II for teens as needed after thorough consultations.[3] Adults benefit from specialized adult orthodontics, while everyone can enhance their results with professional teeth whitening—a quick, dentist-invented process that erases years of stains from coffee, tea, and soda in just three 8-minute sessions daily over five days, brightening smiles up to 10 shades.[3] Leveraging advanced technology, the practice invests continually in the latest dental and orthodontic innovations to provide the highest standard of care, ensuring precise, efficient treatments.[3]
What sets Straight Set Orthodontics - Harlem apart is its unique value proposition: an unwavering blend of clinical expertise, patient-centered luxury, and community accessibility. Unlike traditional orthodontic practices that may feel clinical and impersonal, Straight Set designs every space and interaction with patient comfort in mind—updated offices that feel relaxing and delightful, where appointments are events to anticipate rather than endure.[2] The 'Straight Path Way' philosophy integrates top-tier doctors like Dr. Newman, who holds himself and his team to the highest standards of customer service and outcomes, with a focus on lifelong smiles.[2][5] In Harlem, this means convenient location at a bustling corner, full services for entire families, and glowing patient feedback on professionalism, cleanliness, and vibe, such as 'Great experience, and atmosphere' from local families.[1][4] The practice's growth under Dr. Newman's leadership reflects a scalable model of excellence, now with multiple locations, yet each site maintains an intimate, rave-worthy experience. By simplifying orthodontics through education, technology, and empathy—evident in QR codes for whitening details and personalized plans—Straight Set empowers patients to proudly embrace their smiles. Whether correcting teen misalignment, whitening adult teeth, or intervening early for kids, this Harlem gem distinguishes itself as the go-to for orthodontics that feels as good as it looks, fostering confidence that lasts a lifetime.[1][2][3][4][5] (Word count: 728)
