Straight Set Orthodontics – Lower East Side

4.60 /5 (249 reviews)
Verified Reviews

About

Nestled in the vibrant and historic Lower East Side of Manhattan, Straight Set Orthodontics stands as a beacon of modern, patient-centered dental care, specializing exclusively in orthodontics. Founded on the principle that a confident smile is a fundamental component of overall well-being, this practice has carved out a distinguished reputation for combining clinical excellence with a warm, personalized approach that resonates with the diverse community it serves. Located at 50 Clinton St, the practice is more than just a clinic; it's a destination where cutting-edge technology meets compassionate care in a neighborhood known for its unique character.

The philosophy of Straight Set Orthodontics is rooted in a simple yet profound mission: to create beautiful, healthy smiles through tailored treatment plans that prioritize patient comfort, efficiency, and exceptional results. Understanding that orthodontic treatment is a significant personal investment in time, finances, and trust, the practice is built on a foundation of transparency, education, and collaborative decision-making. From the initial consultation, patients are not just recipients of care but active partners in their journey. The team takes ample time to explain diagnoses, discuss all available treatment options—from traditional metal braces to clear ceramic braces and innovative clear aligner systems like Invisalign—and craft a plan that aligns with each patient's lifestyle, goals, and budget.

What truly sets Straight Set Orthodontics apart is its unwavering commitment to a boutique, concierge-level experience. In an era of impersonal, high-volume healthcare, this practice deliberately maintains a focused patient load to ensure every individual receives meticulous attention. The atmosphere within the clinic is intentionally designed to be welcoming and anxiety-free, featuring a modern, clean aesthetic that feels more like a serene lounge than a clinical setting. This environment is crucial for alleviating the apprehension often associated with orthodontic visits, especially for younger patients. The expertise of the lead orthodontist is complemented by a highly trained and empathetic team dedicated to providing seamless, supportive care at every appointment.

The practice's expertise spans the full spectrum of orthodontic needs for children, adolescents, and adults. This includes early interceptive treatment for young children to guide proper jaw growth and development, comprehensive treatment for teens and adults to correct malocclusions, and specialized adult orthodontics that often involve interdisciplinary collaboration with other dental specialists. The practice leverages state-of-the-art digital technology, such as intraoral scanners that replace messy traditional impressions, digital X-rays for reduced radiation exposure, and advanced imaging software for precise treatment planning and outcome visualization. This technological integration allows for greater accuracy, predictability, and often shorter treatment times.

Straight Set Orthodontics' unique value proposition is its deep integration into the fabric of the Lower East Side community. The practice understands the pace and values of New York City life and tailors its operations accordingly—offering flexible scheduling, efficient appointments to respect patients' time, and a communication style that is direct, friendly, and supportive. They have built a practice that feels like a neighborhood institution, trusted by local families, professionals, and residents who appreciate having world-class orthodontic care steps away from their homes and workplaces. The commitment to excellence is evident in every detail, from the use of high-quality, durable materials to the ongoing training the team undergoes in the latest orthodontic techniques.

Ultimately, Straight Set Orthodontics distinguishes itself through a powerful synergy of expert clinical skill, forward-thinking technology, and genuine, personalized relationships. It is a practice where the art of orthodontics is practiced with scientific precision and a human touch, ensuring that each patient leaves not only with a straighter smile but with a positive, empowering experience that they are eager to share. In the competitive landscape of New York City dental care, Straight Set Orthodontics on Clinton Street shines as a dedicated specialist practice that proves exceptional orthodontic outcomes and outstanding patient care are not mutually exclusive but are, in fact, the only standard.

Additional Details

Specialization: Specialist Orthodontics for Children, Teens, and Adults (Braces and Invisalign)
Education & Certifications: Information not publicly listed in detail. Typically, a specialist orthodontist in New York will have a DDS/DMD degree, followed by a 2-3 year accredited orthodontic residency program. The specific doctor's credentials should be verified directly with the practice.
Pricing & Insurance: Pricing is customized per treatment plan. The practice likely works with patients to maximize insurance benefits and offers flexible payment plans. Specific insurance partners and fee structures are not publicly listed and require direct consultation.

Contact Information

📍 50 Clinton St, New York, NY 10002, USA
🏢 New York

Location

Customer Reviews

Jamela Lorenzo
January 30, 2026

Had a great experience. The facility is clean and the employees are super nice. Felt very welcome. The Dr was very detailed and took his time explaining everything to me and answering every question. I will definitely recommend this location.

Sean Burke
December 13, 2025

Everyone at StraightSet is super nice, and I genuinely look forward to my once a month check up. If you’re a grown up like me who needs to straighten your teeth, I highly recommend them. I’m also a NYC public school worker, and unlike a lot of orthodontists, StaightSet accepts my insurance.

Xiu Lan Wu
January 26, 2024

First time visit: Came in with questions and a brief consultation. Excellent experience from calling in to book an appointment to the finish. Odeth and the rest of front desk was organized and welcoming. The office space is well kept, tidy and very comfortable. If you want to get your teeth fixed up for a better smile, Dr.Zarabi is absolutely the perfect doctor to go to. He was very helpful and informative with the questions and concerns I had. Honest with the patients and has the patient's best interests at heart. Thank you!

Maline Santana
September 20, 2023

Hi, Staff is great especially Maria from reception area. She is always super helpful. New place is bigger. Only complaint is I would like to have more communication with dentist about where my son is with process.

Tanya Esposito
December 2, 2025

Both my son and I had braces. My insurance changed. I gave them the updated insurance. A year and a half later they never updated the insurance and continue to charge me even though I have called and spoken to them in person with absolutely no resolve. They have extremely high turnover, no one knows anything. My original package included professional teeth whitening which was a great deal I thought. After my invisilign was removed, I asked for my appt for professional teeth whitening and they said they don't offer the service any longer. Instead they offered me some over the counter strips to take home. It is a disaster!!! Not a reputable company