About
Tend Hell's Kitchen, located at 242 W 53rd St Suite A, New York, NY 10019, represents the latest expansion of Tend, an innovative dental network that is revolutionizing the way people experience dental care. Opened on March 12, 2025, this studio marks Tend's 15th location in New York City and 29th nationwide, bringing its signature hospitality-driven approach to the vibrant Hell's Kitchen neighborhood.[1] Tend was founded on a simple yet profound mission: to remake the entire dental experience, addressing common frustrations such as lack of trust, feeling judged, discomfort, and outdated practices that make visits to the dentist dreaded rather than anticipated.[3] By combining trusted treatments with a non-judgmental team, soothing environments, and delightful products, Tend empowers patients to feel amazing about their oral health not just biannually, but every day—whether taking a bite, telling a joke, laughing, or sharing a kiss.[3]
The history of Tend reflects a bold vision to humanize dentistry in an industry often criticized for its clinical coldness. Emerging as a tech-forward, patient-first brand, Tend has grown rapidly across major cities, with its Hell's Kitchen studio completed in 2024 through collaboration with top design firms like The Lawrence Group (architects) and AMA Group (MEP engineers).[2] This location exemplifies Tend's commitment to creating spaces that feel more like upscale boutiques or spas than traditional dental offices. Sleek, modern interiors balance comfort and professionalism, featuring seamless patient flow, stylish finishes, and a curated ambiance designed to soothe away jitters from the moment patients walk in.[1][2] Under the leadership of Dr. William Ferrante, the Lead Dentist, and Studio Manager Jonell Christian, the team delivers the highest level of care in a warm, welcoming environment.[1]
Dr. Ferrante brings impressive expertise to the practice. Holding undergraduate degrees in Cell and Molecular Biology and Studio Art, as well as an M.A. in Biological Sciences from Binghamton University, he earned his Doctor of Dental Surgery from New York University College of Dentistry in 2021. He further honed his skills with a General Practice Residency at Lincoln Medical Center in the Bronx and has served as an Associate Dentist with Tend for over two years.[1] This blend of scientific rigor, artistic sensibility, and hands-on residency training positions him perfectly to lead a team focused on personalized, comprehensive care.
At its core, Tend Hell's Kitchen offers full-service dentistry tailored to diverse needs, including routine care like dental cleanings and new patient exams, orthodontics, cosmetic treatments such as teeth whitening, bridges, root canals, and more.[1][3] Patients frequently visit for services like dental consultations, bridges, and root canals, benefiting from state-of-the-art technology and a holistic approach that considers overall health alongside oral wellness.[3] Flexible scheduling, trusted local dentists and hygienists, and full family dental care make it accessible for busy New Yorkers.[7] Appointments can be booked easily online, ensuring convenience in a fast-paced urban setting.[3]
What sets Tend Hell's Kitchen apart is its unique value proposition: dentistry designed around the patient. Unlike conventional practices stuck in sterile, stressful settings, Tend infuses hospitality principles—think spa-like studios with relaxing vibes—into every interaction.[1][2][3] CEO Troy Bage emphasizes that 'going to the dentist should be something you look forward to,' a sentiment echoed by the brand's modern, stress-free environments.[1] This patient-first philosophy, backed by a leadership team including CEO Brian Bouma, Chief Dental Officer Dr. Chris Salierno, and others, prioritizes empowerment, personalization, and empowerment over rote procedures.[6] Tend's nationwide expansion underscores its scalability, yet each studio maintains a local feel, with Hell's Kitchen perfectly situated between 7th and 8th Avenues for neighborhood convenience.[5]
In a competitive NYC dental landscape, Tend distinguishes itself through its reimagined experience: no judgment, total trust, and delight at every touchpoint. Whether you're seeking a routine cleaning, cosmetic enhancement, or complex treatment, Tend Hell's Kitchen delivers high-quality care that aligns with modern lifestyles. As Dr. Ferrante notes, 'From the moment you walk in, you’ll feel the difference.'[1] This commitment to excellence, innovation, and humanity positions Tend not just as a dental provider, but as a transformative force in oral health, inviting New Yorkers to experience dental done differently. With 15 NYC studios and growing, Tend Hell's Kitchen is poised to become a go-to destination for those ready to embrace their healthiest, brightest smiles in an environment that truly cares.[1]
