About
The New York Center for Cosmetic Dentistry (NYCCD) stands as New York's premier smile design and smile restoration center, having exclusively focused on improving and restoring smiles for more than 40 years[2]. Founded on principles of artistic excellence and compassionate patient care, NYCCD has established itself as a leading destination for cosmetic dental transformations, creating some of the most celebrated and photographed smiles of our times[2][3].
The practice was established with a foundation of quality cosmetic dentistry by Jeff Golub-Evans, widely recognized as the 'Guru of Cosmetic Dentistry'[1][3]. In 2006, Dr. Emanuel Layliev joined NYCCD, bringing with him a unique blend of technical expertise and artistic vision. This partnership proved transformative, with the center quickly becoming a hub for high-quality cosmetic dental care that attracts a diverse and influential clientele from the New York metropolitan area, across the United States, and around the world[1][2].
What distinguishes NYCCD from other dental practices is its unwavering commitment to viewing each patient as extraordinary and unique[2][4]. The practice operates under a philosophy that every person deserves individualized attention and care, with each appointment valued as a special moment in time. Rather than applying a one-size-fits-all approach, the doctors at NYCCD approach each dental challenge as a unique artistic opportunity, meticulously sculpting and trimming each tooth with the precision of a sculptor[1]. This artistic approach is deeply rooted in Dr. Layliev's personal background in drawing and design, which he developed during his youth and now applies to innovative smile design[1].
The center's portfolio speaks to its exceptional capabilities and reputation. NYCCD's memorable smiles have adorned over five hundred magazine covers, appeared in countless films and television episodes, been seen delivering news around the world, and have been instrumental in selling billions of dollars of products[2]. This extensive media presence reflects the caliber of work produced and the trust placed in the practice by high-profile clients.
Beyond technical excellence, NYCCD is distinguished by its comprehensive approach to patient care. The practice combines artistic and technical excellence with superior communication skills and a level of compassion that is rare in health services[2]. The doctors believe that their office's collective generosity of spirit enables them to maintain an 'expectation of excellence' each and every hour of each and every day[2][3]. This philosophy extends to Dr. Layliev's personal approach, which emphasizes the power of personal connection and trust, fostered through careful listening and empathetic engagement with each patient[1].
The practice serves an exceptionally diverse clientele, treating everyone from regular folks to celebrated individuals, yet the doctors maintain that they do not see any 'ordinary' people[2][4]. Each client is recognized as special, bringing their own singular image aspirations, cultural biases, hopes, and dreams of a better smile[2]. Whether a patient seeks a complete smile makeover or a mild enhancement, NYCCD tailors its approach to achieve the specific look desired—whether sexy, sporty, romantic, athletic, or sophisticated[2].
Operationally, NYCCD demonstrates a commitment to accessibility and inclusivity. The office is fluent in Spanish, Russian, Ukrainian, Hebrew, Albanian, Serbian-Croatian, and Korean, ensuring that language barriers do not prevent patients from receiving world-class cosmetic dental care[2]. The nurturing, welcoming staff is noted as providing five-star service and support without parallel[2].
Dr. Emanuel Layliev's educational background further reinforces the practice's commitment to excellence. As a first-generation immigrant, Dr. Layliev earned his undergraduate degree from New York University and his degree in Dentistry from NYU's College of Dentistry in 2001[1][3]. He completed a year-long residency at Peninsula Hospital Center, where he was honored as the top resident[1][3]. His mentorship under Dr. Jeff Golub-Evans proved pivotal in refining his artistic talents and expanding his dental expertise[1].
In essence, the New York Center for Cosmetic Dentistry represents the pinnacle of cosmetic dental care in New York City, distinguished by its four-decade history of excellence, its commitment to viewing dentistry as an art form, its exceptional track record of creating celebrated smiles, and its unwavering dedication to personalized, compassionate patient care.
