About
West 43rd St Dental Services PLLC, operating as hmcDENTAL, stands as a premier dental practice in the heart of New York City's Midtown West at 311 W 43rd St, Suite 405, New York, NY 10036. This state-of-the-art facility combines cutting-edge technology with a patient-centered philosophy to deliver exceptional general, cosmetic, and preventive dental care. Led by the highly skilled Dr. Sarah Saunders, DMD, and Dr. Jeffrey B. Rappaport, hmcDENTAL has established itself as a trusted destination for individuals seeking top-tier oral health services in a convenient, comfortable environment.[2][4] The practice's history is rooted in a commitment to excellence that dates back over a decade, with Dr. Saunders earning her Doctorate of Dental Medicine from the University of Montreal in 2014. She further honed her expertise through a rigorous general practice residency at CHUM – Notre-Dame Hospital, before obtaining her active New York State dental license and building a successful career spanning both Montreal and New York City. This extensive background equips the team with over 10 years of hands-on experience in general and cosmetic dentistry, ensuring patients receive care informed by the latest advancements and proven techniques.[4] hmcDENTAL's mission is clear: to provide high-quality, patient-centered care that prioritizes aesthetics, minimally invasive procedures, and long-term oral health. The practice emphasizes building strong, trusting relationships with patients, fostering an atmosphere where individuals feel comfortable, confident, and empowered in their dental journey. Dr. Saunders, known for her warm demeanor and thoughtful approach, is passionate about procedures such as fillings, crowns, veneers, Invisalign, and root canals, with a growing focus on biomimetic dentistry—a innovative field that mimics natural tooth structure for more durable, natural-looking restorations.[4] What truly sets hmcDENTAL apart is its unwavering dedication to modern, patient-friendly technology and sustainability. The office operates a relatively paperless system using advanced practice management software to securely chart and record vital patient information. New patients can conveniently complete forms via iPad or the website, streamlining the onboarding process.[2] A digital X-ray system reduces radiation exposure by up to 90% compared to traditional methods, prioritizing safety without compromising diagnostic accuracy. Environmentally conscious, the practice is mercury-free, exclusively using resin and porcelain fillings to protect patient health and the planet.[2] Patient comfort is paramount, evidenced by dental chairs equipped with memory foam and massagers, complimentary Wi-Fi, and free on-site parking—a rarity in bustling Midtown. Extended hours until 8pm on Wednesdays and recommended appointments ensure accessibility and efficiency.[1] The service portfolio is comprehensive, encompassing professional cleanings, porcelain veneers, an array of cosmetic procedures, teeth whitening with the renowned Philips ZOOM! system (offering both in-office and at-home options), oral cancer screenings, and more. This versatility allows hmcDENTAL to address everything from routine maintenance to transformative smile makeovers.[2][3] Insurance handling further distinguishes the practice; in-network with Delta Dental Premier and PPO, they collaborate with most PPO plans, filing claims to maximize benefits while transparently communicating patient responsibilities.[5] Amid challenges like the COVID-19 pandemic, hmcDENTAL demonstrated resilience and foresight. Reopening in June 2020 with fully vaccinated staff, enhanced infection control, pre-appointment screenings, and the installation of a state-of-the-art JADE air purification system from Surgically Clean Air—which removes 99.98% of airborne particulates including bacteria and viruses—the practice elevated safety standards.[6] This proactive approach underscores their core value: your health and safety remain paramount. hmcDENTAL's unique value proposition lies in its seamless blend of expertise, innovation, and genuine care. Unlike larger chains or outdated clinics, this boutique practice offers personalized attention in a convenient Midtown location, fluent bilingual services (English and French), and a focus on minimally invasive, aesthetic-driven outcomes. Patients rave about the lifesaving efficiency and comfort, as noted in community feedback.[1] Whether you're a local professional needing a quick whitening session or a family prioritizing preventive care, hmcDENTAL delivers smiles that last. With a team continually expanding clinical skills and a legacy of patient satisfaction, West 43rd St Dental Services PLLC - hmcDENTAL is more than a dental office—it's a partner in your lifelong oral wellness.
