About
West 43rd St Dental Services PLLC, operating as hmcDENTAL, is a premier cosmetic and general dentistry practice located at 311 West 43rd Street, Suite 405, in the heart of New York City's vibrant Midtown Manhattan. This convenient location provides easy access for busy professionals and residents seeking top-tier dental care without the hassle of traveling far from home or work. Established as a patient-focused office, hmcDENTAL combines cutting-edge technology with a compassionate approach to deliver exceptional oral health services tailored to individual needs.[1][2] The practice's history reflects a commitment to excellence, with key figures like Dr. Sarah Saunders, DMD, bringing over a decade of expertise since earning her Doctorate of Dental Medicine from the University of Montreal in 2014. Following her general practice residency at CHUM – Notre-Dame Hospital, Dr. Saunders has practiced in both Montreal and New York City, amassing experience in general and cosmetic dentistry while maintaining an active New York State dental license.[3] References to Dr. Jeffrey B. Rappaport on the practice's site suggest a collaborative team environment, though specific details on the founding or full timeline remain limited in available records. What is clear is hmcDENTAL's evolution into a modern, tech-savvy operation, particularly evident in its response to the COVID-19 pandemic. Reopening on June 15, 2020, the practice implemented rigorous infection control measures, including staff vaccination, pre-appointment screening, enhanced hand sanitation, and the installation of a state-of-the-art JADE air purification system from Surgically Clean Air by August 24, 2020. This system removes 99.98% of airborne particulates, bacteria, viruses, and chemicals, ensuring a safe environment for aerosol-generating procedures.[5] The mission of hmcDENTAL centers on providing high-quality, patient-centered care in a comfortable, efficient setting. They emphasize a nearly paperless operation using practice management software for secure charting, digital patient forms via iPad or website, and a digital X-ray system that reduces radiation exposure by up to 90% compared to traditional methods.[1] Mercury-free practices with only resin and porcelain fillings underscore their dedication to safety and biocompatibility. Patient comfort is prioritized through dental chairs with memory foam and massagers, plus complimentary Wi-Fi. This holistic approach extends to their passion for aesthetics and minimally invasive techniques, as embodied by Dr. Saunders' training in biomimetic dentistry—a method that mimics natural tooth structure for durable, conservative restorations.[3] Services at hmcDENTAL span a comprehensive array, including professional cleanings, porcelain veneers, cosmetic procedures, teeth whitening with the renowned Philips ZOOM! system (offering both in-office and at-home options), oral cancer screenings, fillings, crowns, Invisalign clear aligners, and root canals.[1][2][3] Their expertise shines in cosmetic dentistry, where they help patients achieve confident smiles through veneers, whitening, and alignment solutions like Invisalign, all while addressing general oral health needs. What sets hmcDENTAL apart is its unique value proposition: a seamless blend of advanced technology, personalized care, and unwavering safety protocols in a welcoming Midtown oasis. Unlike larger chain practices, hmcDENTAL fosters strong patient relationships with a warm, thoughtful demeanor—Dr. Saunders, fluent in English and French, ensures every visit feels comfortable and empowering.[3] Their in-network status with Delta Dental Premier and PPO plans, coupled with assistance in claims processing, maximizes accessibility without compromising quality.[4] Extended hours until 8 PM on Wednesdays and appointment recommendations for timely service further cater to urban lifestyles.[6] Amid New York’s competitive dental landscape, hmcDENTAL distinguishes itself through eco-conscious, low-radiation practices, luxury comfort features, and a post-pandemic emphasis on air purity that goes beyond standard protocols. Whether you're pursuing a radiant smile via Zoom whitening or routine maintenance, this practice delivers results that prioritize long-term health and beauty. Patients rave in testimonials about the transformative care, solidifying hmcDENTAL's reputation as a trusted partner in oral wellness. With a focus on continual skill expansion and interests like Pilates and skiing reflecting a balanced team, hmcDENTAL invites you to experience dentistry redefined for the modern New Yorker—precise, gentle, and brilliantly effective.[1][2][3][4][5]
