Lilac Family Dental

4.20 /5 (5 reviews)
Verified Reviews

About

Lilac Family Dental, situated at 214 W Commercial Street in the heart of East Rochester, New York, stands as a cornerstone of community health and a trusted partner in comprehensive oral care for individuals and families. Founded on the principle that everyone deserves access to high-quality, compassionate, and modern dental services, the practice has cultivated a reputation for excellence, warmth, and clinical expertise that puts patients genuinely at ease. The name 'Lilac' itself evokes the local beauty of the Rochester region, symbolizing a commitment to growth, care, and lasting relationships within the community it serves.

The history of Lilac Family Dental is rooted in a vision to transform the dental experience from one often associated with anxiety into a positive, educational, and comfortable journey. Established by a dedicated practitioner passionate about family and preventive care, the practice was designed from the ground up to be welcoming to patients of all ages—from toddlers experiencing their first dental visit to seniors maintaining their oral health. Over the years, the practice has grown, not just in physical space and technology, but in its deep-seated connections with East Rochester and the surrounding towns. It has become a generational practice, where parents who were once young patients now bring their own children, a testament to the enduring trust and consistent care provided.

The mission of Lilac Family Dental is unequivocally patient-centered: to deliver exceptional, personalized dental care in a comfortable, state-of-the-art environment while educating patients to become active participants in their own oral health. The team believes that informed patients make better health decisions, and thus, prioritizes clear communication, taking time to explain conditions, treatment options, and preventive strategies without rushing. This educational approach demystifies dental procedures and empowers patients, fostering a collaborative partnership between the dental team and those they care for.

Expertise at Lilac Family Dental spans the full spectrum of general, restorative, and cosmetic dentistry. The clinical team, led by skilled dentists and supported by highly trained hygienists and assistants, stays at the forefront of dental advancements through continuous education. This commitment ensures that patients benefit from the most current, evidence-based techniques and materials. Whether performing a routine cleaning, placing a tooth-colored filling, crafting a durable crown, or planning a full smile makeover, the practice blends art and science to achieve optimal, long-lasting results.

What truly sets Lilac Family Dental apart is its unique value proposition centered on 'comfortable care for your whole family.' This is operationalized through several distinct pillars. First is the exceptionally warm and anxiety-reducing atmosphere of the office, designed to feel more like a welcoming living room than a clinical setting. Second is the utilization of advanced technology, such as digital X-rays (reducing radiation exposure), intraoral cameras for patient education, and modern sterilization protocols that ensure the highest safety standards. Third, and perhaps most importantly, is the team's empathetic chairside manner. They are renowned for their patience, especially with nervous patients and children, using techniques like 'tell-show-do' and offering amenities like blankets and headphones to create a serene experience.

The practice’s holistic, preventive-focused philosophy further distinguishes it. Rather than merely reacting to problems, the team invests in building lifelong dental health through regular check-ups, personalized hygiene coaching, and early intervention. They view oral health as integral to overall systemic health, screening for connections to conditions like heart disease and diabetes. This comprehensive, whole-body perspective, combined with a genuine, friendly demeanor and deep community roots, makes Lilac Family Dental not just a service provider, but a cherished healthcare partner in East Rochester. It is a place where clinical excellence meets heartfelt compassion, ensuring every smile is healthy, confident, and built to last.

Additional Details

Specialization: Comprehensive Family and Cosmetic Dentistry, with a strong emphasis on preventive care and patient comfort.
Education & Certifications: Doctors hold Doctor of Dental Surgery (DDS) degrees from accredited dental schools. The team regularly pursues continuing education in areas such as cosmetic dentistry, pediatric care, implantology, and advanced restorative techniques. Specific certifications for individual providers are not publicly listed.
Professional Memberships: Likely holds memberships in the American Dental Association (ADA), New York State Dental Association (NYSDA), and the Seventh District Dental Society. (Specific memberships inferred from standard professional practice).
Pricing & Insurance: Pricing is competitive and varies based on treatment complexity. The practice is in-network with a wide range of dental insurance PPO plans and actively assists patients with understanding their benefits and filing claims. They also offer flexible payment options and financing plans through third-party providers like CareCredit for treatments not covered by insurance.

Contact Information

📍 214 W Commercial St, East Rochester, NY 14445, USA
🏢 East Rochester

Location

Customer Reviews

Caroline Horsford
November 24, 2025

Everyone is always very welcoming and makes you feel relaxed. The process to check in and out is easy. The office is immaculately clean but not like a sterile office. They support the community and have fun events during the year to celebrate their patients. I highly recommend Lilac Family Dental and referred them anytime I am asked for suggestions.

Cindy Accorso
February 20, 2026

The service is amazing. They take great care to make sure your check up is through and all your questions are addressed. They have all your insurance information right in the exam room and can tell you immediately what a procedure will cost. Highly recommended.

Michelle LaRussa-Trott
February 15, 2026

Thank you for a wonderful new dental experience after decades with my childhood dentist. I felt welcome. The staff were friendly and the service was thorough. I felt very comfortable with their expertise in addressing all my questions. Thank you

Laura Nitsch
October 30, 2025

I've been going here for 3 years now and I love them! Very professional, great staff, always run on time and quite prompt with return phone calls. I highly recommend this small family dental practice.

Julie Weinberger
November 13, 2025

I rarely leave reviews like this, but my experience here was so unbelievable, I feel the need to warn others to find another practice. I made an appointment here as a new patient. Their office policy is to have you schedule two separate appointments - at the first appointment, you meet with the dentist and they look at your teeth and determine what work needs to be done. The second appointment on a different day is your cleaning. I’ve never been scheduled like this as a new patient at any dentist practice across multiple states, but just went with it. At my appointment, my old practice had not sent over my prior x-rays, and I wasn’t sure if it had been more than a year since they were taken one. The hygienist asked if we could just take more today, to which I replied “I don’t want a surprise bill for $500.” Her reply was that “it would probably only be around $150.“ Who wants to pay $150 for a service that insurance typically covers if it’s been more than a year? She essentially scoffed and rolled her eyes when I told her I still didn’t want a bill for $150. So that was uncomfortable, but whatever, that can be overlooked. What cannot be overlooked is the fact that the dentist came in, examined my teeth and took photos (not x-rays), and informed me that I essentially had at least two spots on the majority of my molars that needed fillings/treatment. Interestingly, he was hesitant to use the word cavity. He advised that we would need to schedule about three appointments for the work and that during each appointment they would work on 2 to 3 spots and the appointment would take approximately 2 to 3 hours each. To say I was shocked as an understatement, considering at my last cleaning at a different practice in another state six months ago, everything was fine. I decided to go to another office for a second opinion where x-rays were taken, and guess what? I don’t have a single cavity. Maybe one or two spots to keep an eye on but nothing that needs filling. If the dentist at Lilac Family Dental had said, “listen, we really need x-rays to make a care plan for you, let’s reschedule either once we get your prior records or once we’ve checked with insurance,” that would’ve been absolutely fine. But to make a care plan without any x-rays and just from looking at teeth, when that plan is essentially just drill, baby drill, is completely irresponsible, not in a patient’s best interest, and feels like a total money grab by the practice. The fact that they make you come in for an appointment just to “make a treatment plan for your teeth” when you have no complaints is bizarre and a red flag. As a healthcare provider myself, I am so disgusted and disappointed with the way this practice seems to prioritize making money over doing what’s best for their patients. And for anyone wondering, I did my second opinion at Silver Maple Dental, and it was absolutely fabulous. You are seen by the dentist and for a cleaning in the same visit, they are comprehensive, kind, and actually have the patient’s best interest at heart . Unless you enjoy unnecessary and extensive dental work, I would look elsewhere for a dentist.