About
The New York Center for Cosmetic Dentistry (NYCCD), located at 128 E 71st St Suite #2, New York, NY 10021, stands as New York City's premier destination for smile design and restoration, with over 40 years of exclusive dedication to transforming smiles into works of art.[2][5] Founded on the visionary principles of quality cosmetic dentistry by Dr. Jeff Golub-Evans, widely revered as the 'Guru of Cosmetic Dentistry,' NYCCD has evolved into a beacon of excellence under the continued leadership of Dr. Emanuel Layliev, who joined the practice in 2006.[1][3][5] This legacy of artistry and precision has produced some of the most celebrated and photographed smiles of our era, gracing over five hundred magazine covers, countless films, TV episodes, global news broadcasts, and advertising campaigns that have sold billions in products.[2][3] From everyday individuals to high-profile celebrities, NYCCD treats every patient as extraordinary, honoring their unique aspirations, cultural influences, and dreams for a radiant smile.[1][2][4]
The center's history is deeply intertwined with the pioneering spirit of Dr. Golub-Evans, who established the gold standard for cosmetic dentistry in New York. In 2006, Dr. Emanuel Layliev, a first-generation immigrant with a profound appreciation for American education, brought fresh innovation to the practice. A graduate of New York University's College of Dentistry in 2001, following his undergraduate studies at NYU, Dr. Layliev excelled during a year-long residency at Peninsula Hospital Center, where he was named top resident.[1][3] His early passion for drawing and hands-on artistry naturally led him to dentistry, and ultimately to cosmetic dentistry, where he views each smile makeover as a sculptural masterpiece tailored to harmonize with the patient's facial aesthetics and personal style—be it sexy, sporty, romantic, athletic, or sophisticated.[1][4] Collaborating closely with Dr. Golub-Evans and later Dr. Varone, Dr. Layliev has elevated NYCCD into a hub for high-quality care, attracting a diverse, influential clientele from the New York metropolitan area, across the United States, and around the world.[1][2]
NYCCD's mission is rooted in an 'expectation of excellence' sustained through a collective generosity of spirit, superior communication, and rare compassion in healthcare. Every appointment is treated as a unique opportunity to listen empathetically, build trust, and deliver transformative results that enhance natural beauty.[1][2][4] The practice specializes in state-of-the-art cosmetic dentistry, employing advanced techniques such as bonding, porcelain veneers, professional whitening, crowns, and Invisalign clear aligners to achieve personalized smile enhancements or complete makeovers.[2][5] Their smile gallery vividly showcases before-and-after transformations, demonstrating how these services create stunning, functional smiles.[5]
What sets NYCCD apart is its unparalleled fusion of artistic talent, technical mastery, and patient-centered care. Unlike standard dental practices, NYCCD approaches dentistry as fine art, with dentists like Dr. Layliev meticulously sculpting each tooth to ensure seamless integration with the patient's overall esthetics.[1] Their multilingual staff—fluent in Spanish, Russian, Ukrainian, Hebrew, Albanian, Serbian-Croatian, and Korean—provides five-star, nurturing support, making international patients feel at home.[2] Featured in prestigious media outlets including Allure, InStyle, Shape, Men’s Journal, Martha Stewart Living, Self, Real Simple, Prevention, New Beauty, More, Health, New York 1 News, Dental Tribune, Dental Products Report, and Women's Day, NYCCD's reputation for creating red-carpet-worthy smiles is globally recognized.[1] This commitment to individualized, high-impact results, backed by decades of proven success, distinguishes NYCCD as more than a clinic—it's a transformative experience where every smile tells a story of confidence and beauty.[2][5] Whether seeking subtle enhancements or a full smile restoration, patients entrust NYCCD with their visions, confident in the team's ability to deliver exceptional, lasting outcomes.
